What is TDS?
TDS (Total Dissolved Solids) is made up of inorganic salts as well as small amounts of organic matter. As per a WHO study, TDS levels below 300 mg per litre are considered to be excellent, while 900 mg per litre is said to be poor and above 1200 mg is unacceptable.
Watch how a water filter saved millions of lives in London in the 18th Century
Did you know that RO water Purifiers are banned in certain areas?
The National Green Tribunal has directed the Ministry of Environment and Forests (MoEF) to ban RO water purifiers where total dissolved solids (TDS) in water are below 500 milligrams per litre. The supreme court has upheld this order and now NGT is pressing for the faster compliance to this order, as it is causing severe harm to public health and environment.
Why is Reverse Osmosis (RO) Bad?
Reverse Osmosis (RO) is a water treatment process that removes contaminants from water by using pressure to force molecules through a semipermeable membrane. In this process they waste a lot of water and also remove naturally occurring minerals in water that are much needed for our health and wellbeing. The result is ‘Empty Water’ devoid of any minerals and wastage of water and electricity thus causing a severe harm to public health and environment. This is why NGT is emphasising the speedy implementation of this order.
If you have municipal water supply or water with TDS less than 500, Doulton might be the perfect water filter for you
Request a callback to know more about the world’s favourite ceramic water filter
To know more about this amazing Water Filter that is used in 140 countries, request a call back from our experts

Ideal for you especially if you have municipal water at home
If you have a Municipal water connection at home, its TDS (Total Dissolved Solids) would be between 200-500 ppm. This is safe for the human body, but still may contain bacteria & viruses. Doulton water filters goes about filtering out 99.99% plus of contaminants such as bacteria, cysts, particles etc, while retaining its essential minerals and taste. Our filters do not use electricity and is so easy to install. You get 100% clean, healthy and tasty drinking water with zero wastage.
Doulton water filters makes sense and cents
For a wise, cost conscious consumer who wants best bang for their buck, a simple comparison of the most common drinking water solutions is enough to make the best decision for their household. This comparison was arrived based on factors such as Average Unit/System costs, Annual maintenance costs, Water Consumption Charges based on RO Purifier Recovery Rates, Electricity Consumption Charges. For Doulton, British Berkefeld HBA and Sterasyl System were considered. Welcome to the best in water filtration systems in India
Bottled Water
Uncertain Quality And Content-
No Electricity Requirement
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No Water Wastage for Life
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No Annual Maint. Contract
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Missing Natural Minerals
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Installation as Easy as DIY
RO Purifiers
'Empty Water' Every day-
Dependant on Electricity
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Wastes 3 L for 1 L of Water
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Dependant on AMC always
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Natural Minerals Removed
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Installation by Tech Team
UV Purifiers
Eliminates Microbes. Nothing Else.-
Dependant on Electricity
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No Water Wastage Ever
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Dependant on AMC Tech
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Retains Natural Minerals
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Installation by Tech Team
Features that makes us the most adored brand in more than 140 countries

No Electricity Needed
Our Water filters do not require electricity to operate, thus giving you savings right from the moment you install it.

No Water Wastage
Once conditioned, our water filters do not waste even a drop of water during the filtration process.

All Natural Minerals retained
Doulton Water filters retain all naturally occurring minerals which are beneficial for your health.

Fights All Pathogens
A pore structure down to 0.2 microns in our filters offers maximum protection against particles and pathogens.

All Safe & Sustainable
Our filters are made from high quality ceramic that is made from 100% natural earths and uses coconut shell carbon.

Got Super Powers
Our filters have anti-bacterial properties which use trace elements of silver to inhibit microbiological growth.

Long Life Span
Truly long-lasting, as they can be cleaned when used on turbid water, allowing re-use and upto 6-12 months of life depending on the water quality.

Multi-stage filtration
Other filter media like activated carbon can be incorporated to remove chlorine, or an ion exchange media for heavy metals.
If you have municipal water supply or water with TDS less than 500, Doulton might be the perfect water filter for you
Request a callback to know more about the world’s favourite ceramic water filter
To know more about this amazing Water Filter that is used in 140 countries, request a call back from our experts