The long road to clean water: India’s infrastructure story
Turn on a tap almost anywhere in India, and you’re rolling the dice. Water availability in some cities may only be a few hours of daily consumption. On the contrary, some cities deliver water through pipes that have not been serviced for decades, causing water to carry rust, dirt and, at times, a lot more. […]
Why Doulton Filters are a big win for Sustainability Goals
Each time we uncap a plastic bottle, we are only contributing to the ever-growing problem of improper disposal of plastic waste. We might feel helpless in the scale of this global crisis and even think about giving up our efforts. But as it turns out, environment-friendly moves made at home sometimes have much greater outcomes […]
Why Doulton Filters could be the smartest way to cut your water filter maintenance bills
If you’ve ever budgeted for an RO system, you know the sticker price is just the beginning. Between annual maintenance contracts (AMCs), replacement membranes, and the occasional technician visit for a “mysterious” leak, the real cost of clean water at home can add up fast. This is exactly where Doulton’s ceramic filtration technology quietly changes […]
The hidden cost of that “Safe” Bottled Water you’re drinking
We’ve all done it – grabbed a sealed bottle of water and felt instantly reassured. Sealed means safe, right? Unfortunately, that is not true. Let us understand the perils before your next purchase. What’s really inside ‘bottled water’ The water in packaged bottles is not always as pure as it appears. Many companies use groundwater […]
Why your water filter should do more than just filter
Most of us pick a water filter and forget about it. But if you actually look at what’s happening inside your purifier, you’ll realize not all filtration is created equal. Some waste water. Some strip out the good stuff along with the bad. Doulton takes a different approach — one built on nearly two centuries […]
When the rains don’t show up: India’s Water wake-up call
This year, the monsoon kept everyone waiting. Reports show rainfall running well below normal across large parts of the country as the India Meteorological Department pointed to El Niño and dry northwest winds stalling the monsoon’s advance, leaving a countrywide rainfall deficit. Reservoirs that cities depend on didn’t fill the way they usually do, and […]
Why India’s drinking water crisis is getting harder to ignore
India’s complex history with safe drinking water is compounded by the fact that it is surrounded by many sources of water including rivers, rainfall, and groundwater. The occurrence of contaminated municipal pipelines in urban areas and the presence of fluoride and arsenic in well water from rural areas indicate that unsafe drinking water represents a […]
The Invisible Enemy | PFAS contamination of India’s drinking water
The water shortage in India is no more as acute as before. Supply is getting better and reaching more corners of the country than earlier. However, a more serious threat is going unrecognized as PFAS (Per- and Polyfluoroalkyl Substances) increasingly make their way into our homes across India. Known as “forever chemicals,” PFAS are synthetic […]
Hidden threat: Microplastics in India’s Groundwater
India’s groundwater is not safe. It is slowly being contaminated by microplastics, which pose a serious threat to humans and animals alike. These tiny plastic particles have entered the soil and accumulated in aquifers. You cannot see them. You cannot taste them. It is frightening! How Microplastics enter everyday drinking water Under heat, UV light, […]
Where Water Flows, Equality Grows: World Water Day 2026
March 22 was World Water Day. This year too, we pause to think and discuss about world’s most important resource: Water. This year, the theme of this day will focus on the connection of water with gender equality. This water day aims to shed more light on how water equality shapes gender equality. The message […]