Hidden threat: Microplastics in India’s Groundwater
India’s groundwater is not safe. It is slowly being contaminated by microplastics, which pose a serious threat to humans and animals alike. These tiny plastic particles have entered the soil and accumulated in aquifers. You cannot see them. You cannot taste them. It is frightening! How Microplastics enter everyday drinking water Under heat, UV light, […]
Where Water Flows, Equality Grows: World Water Day 2026
March 22 was World Water Day. This year too, we pause to think and discuss about world’s most important resource: Water. This year, the theme of this day will focus on the connection of water with gender equality. This water day aims to shed more light on how water equality shapes gender equality. The message […]
The hidden gaps in Rural India’s drinking water
In 2024’s assessment of the Jal Jeevan Mission, there’s been a revelation regarding the poor quality of drinking water supplies at the household level in rural India. Out of 1,200 samples taken from home taps, only three out of every four passed testing performed by a recognised laboratory, with up to one quarter of sample […]
Rethinking hydration: Why the 8 Glasses rule no longer works
For years, the ‘8X8’ rule ruled our water bottles. The rule was: Eight glasses of eight ounces each, every single day. It sounded simple and healthy. Drink up and you are doing the right thing. But pause for a moment. Does one rule really suit everyone, from a desk worker in an air-conditioned office to […]
How safe water marks development and defines a modern nation
The idea of a developed country is much more than GDP charts or income tables. Imagine you check into a hotel, turn the tap, and drink the water straight. No calculations, no doubts. If that sounds ordinary, it should be. Yet in India, it still feels like a small act of bravery. Development you can […]
A shift toward purified and packaged drinking water in India
Packaged drinking water crates are virtually everywhere. Railway stations, airports, schools, offices, and homes all across India have countless numbered stacks of elements/package cases, etc. People buy these crates out of habit, as they don’t know what else to use. It feels like the safer choice, especially when trust in public water systems wavers. That […]
A wake up call on India’s groundwater safety
The Annual Ground Water Quality Report 2025 came out on Friday and it has stirred quite a conversation. You might have seen headlines already. The most significant concern found was uranium contamination in approximately 13 – 15% of groundwater samples from across the nation. This is disturbing because water is an essential source of sustenance […]
Why Doulton filters are the smarter choice for Indian homes
India’s urban population relies heavily on municipal water supplies, which are meant to be treated and safe for use. However, anyone who has lived in a typical Indian city knows that what flows from the tap often tells a different story. Experiencing chlorine tastes, discoloration, or earthy smells in drinking water is common — while, […]
Unsafe water and the growing threat of Anti-microbial Resistance in South India’s tribal communities
A new study by the University of Hyderabad’s School of Life Sciences and the Anthropological Survey of India has revealed a serious outcome. It has come to light that unsafe drinking water is a key ecological driver of Anti-microbial Resistance (AMR) among three of South India’s most isolated tribal communities. The research findings are a […]
Upgrade your home this Diwali: Choose a Doulton Water Filter over RO Systems
Diwali brings an opportunity for fresh starts. Families begin cleaning and decorating their homes, purchasing new items and moving toward new lifestyles. From buying new cars to moving into larger apartments, we are motivated to want more during the festive. So, this year, why not take that motivation and inspire something even more important–clean, safe, […]