The water shortage in India is no more as acute as before. Supply is getting better and reaching more corners of the country than earlier. However, a more serious threat is going unrecognized as PFAS (Per- and Polyfluoroalkyl Substances) increasingly make their way into our homes across India. Known as “forever chemicals,” PFAS are synthetic chemicals created by man that do not decompose in land, ocean environments or inside human body. As a result, they are becoming more prevalent in drinking water sources across India.
What are PFAS chemicals
PFAS chemicals have long been used in industrial processes, non-stick cooking utensils, food packaging, firefighting foam products and waterproof fabrics for a long period of time. As they break down and permeate through layers of soil, they leach into groundwater and surface bodies of water, creating sources for water that flow out of taps. Studies done concerning industrial belts throughout Maharashtra, Gujarat, Punjab and parts of Delhi show that PFAS are present in very large concentrations and urban and rural households across the country typically do not know that water used contains PFAS.
What does PFAS exposure do to our health
PFAS exposure leads to a variety of adverse health effects. These include alterations in the hormone system, thyroid dysfunction, kidney and liver damage, compromised immune response and a possible increase in different types of cancer. Children and pregnant women are especially at risk. As PFAS is near-invisible, it is dangerous. As you cannot see it, smell it or taste it in your water, detection is not easy. Hence, it silently accumulates in the body over years, making early detection and prevention absolutely critical.
Why conventional filters fall short
Most commonly used types of water purifiers in the Indian market do not have specific designs that can treat PFAS contamination. Although the units will filter out dirt, bacteria, and other common chemicals, they will not filter PFAS because they are made up of extremely small and stubborn molecules that pass through the filtering membranes of these units without any problem. Therefore, many millions of households in India consume PFAS-contaminated water every day.
How Doulton water filters can help protect your family
This is where Doulton Water Filters stand apart. Doulton has been around for 180+ years developing advanced ceramic-based filtration systems that are designed to remove a full range of contaminants. These include dangerous chemical compounds like PFAS also. Doulton filters are designed and built to block contaminants at a microscopic level while allowing for essential minerals to pass through. They also require no power to operate, are simple to install, and are built to last. When it comes to your family’s health, settling for less simply isn’t an option.
